The tools and platforms I know well enough to have opinions about. Built up over thirty years of shipping product across media, advertising, fintech, and agency work.
AdTech & Programmatic
This is where most of my deepest technical product work has lived. I’ve built and managed advertising infrastructure at scale — across display, video, programmatic, and OTT — and I understand how the stack fits together from ad server to DSP to measurement layer.
Ad Serving Google Ad Manager (DFP) · Freewheel · Adobe Primetime · DoubleClick Campaign Manager (DCM)
Programmatic DV360 · Prebid.js · Rubicon · AppNexus / Xandr · Amazon A9 · Criteo · Sizmek · Innovid
We forked Prebid.js to build a custom header bidding solution at Turner. I understand the programmatic waterfall, private marketplace construction, and the ongoing tension between yield optimization and brand safety.
Audience & Targeting Krux · DMP architecture generally
Measurement & Brand Safety Moat · DoubleVerify
Rich Media & Interactive true[x] · Custom interactive ad formats
MarTech & eCRM
Email & Messaging Braze · SendGrid · Mailgun · Twilio · Responsys · Mailchimp
I understand deliverability as a product problem, not just an infrastructure one.
Attribution & Growth Branch · Impact Radius · Friendbuy · Segment.io
Data Infrastructure Snowflake · Segment.io · Funnel.io
Analytics & Measurement
Up and to the right is often a game of self-fulfilling prophecies and perverse incentives - I have strong opinions about when to test and when testing is a way of avoiding a decision or ensuring an outcome.
Product Analytics Amplitude · Fullstory · Adobe
Web & Media Analytics Adobe Analytics (Omniture) · Tableau
A/B Testing & Feature Flags Optimizely · LaunchDarkly
App Store Optimization StoreMaven
Product & UX Tools
Design & Prototyping Figma · Axure · InVision · Balsamiq
Strong advocate for paper prototypes and Wizard of Oz techniques to validate assumptions before a single line of code is written.
Planning & Backlog Jira · Confluence · Trello · Basecamp · Pivotal
Infrastructure & DevOps
I’m not a DevOps engineer, but I can hold a real conversation about infrastructure — which matters when you’re the PM responsible for platforms running on it.
Cloud & Containerization Google Cloud Platform · Amazon Web Services · Kubernetes · Docker
CI/CD & Source Control GitLab · Git
AI & Responsible Technology
At Digitas I built an agentic LLM-powered intake workflow that automated project charter and requirements generation — and served on a working group defining client data governance standards and developing training on AI ethics, algorithmic bias, and intellectual property risk.
I’m a supporting member of the Algorithmic Justice League and think seriously about what responsible AI product development looks like in practice — not as a compliance exercise but as a genuine product design problem.
Something I know that isn’t listed here? Get in touch →