Portfolio
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I can tell my career in a way that makes it sound like I had a plan. I didn’t — I followed whatever seemed genuinely interesting next. What it adds up to is thirty years at the intersection of technology, media, and people: from the first commercial internet video webcast to programmatic advertising infrastructure at scale, to a fintech app grown to a million users, to AI governance work at a global agency. A running argument with myself about what we as technologists owe the people affected by what we build.
Before the Playbook Existed — 1993–2002 #
A.D.A.M. Software · CNN Interactive · IBM Global Services · BellSouth
I got to interactive media through a side door. Six years of enterprise client/server consulting — cash management systems, warehouse automation, point-of-sale — followed by a left turn into CD-ROM, which in 1993 was where the interesting work was happening and let me use those film class muscles professionally. At A.D.A.M. Software I led the Windows development team for an award-winning consumer health product — but CNN was building the interactive media newsroom of the future.
At CNN Interactive, I was the first outsider hired. I picked the tools and built the tech and design team. We built CD-ROM news products. We won more awards — Newsweek Editors’ Choice. INVISION and Codie awards. The work was good. But CD-ROM was dead. So my reconstituted tiger team put CNN content on every new interactive platform that came along — interactive TV, 2-way pagers, Pointcast, all while supporting the publishing and distribution infrastructure behind CNN.com. Getting TV on the internet was the goal and in 1996 we produced the first commercial internet video webcast, covering the Presidential conventions live, on a medium most people accessed through a 28.8k modem. It was a genuine moon-shot feeling. I’ve been chasing that feeling in some form ever since.
IBM Global Services came next. I was the Technical Director paired with a Creative Director and consultant team doing enterprise sales support — writing RFPs, briefing C-suite executives on internet strategy, winning contracts worth $30M+ annually. Our clients were Fortune 500 companies — Macy’s, NYSE, British Airways, Starwood Hotels, the NHL, the PGA Tour — for whom we built their first significant web applications. Concurrently I co-founded Zapworks, an early interactive advertising startup — my first real taste of building from zero.
I saw the dot-bomb brewing and came home to Atlanta and BellSouth, where I saved the first cellular ecommerce initiative and then built a web services group managing the company’s consumer-facing web presence and worked at the strategic level on broadband product concepts and technology partnerships.
Agency Life and the eCRM Years — 2002–2012 #
Kirschler, Peterson and Associates · Moxie Interactive · Lighthouse Marketing
At Kirschler, Peterson and Associates — a fractional CTO consulting practice I co-founded — I did the kind of work that doesn’t show up cleanly on a resume: process reengineering and automation, vendor and contractor wrangling for banks in post Y2K cleanups, salvaging a $1.5M investment in a shared platform for Hands On Network, formalizing requirements, managing vendors, and ultimately securing $750K in additional enhancements from the Omidyar Foundation to finish the product.
I then joined Moxie Interactive originally to build an overly ambitious campaign performance data mart, eventually moving to building a five-person eCRM team managing 40M+ prospect records as the database of record for Verizon and Verizon Wireless — delivering 250M+ emails annually with open rates that consistently exceeded 25%. Later I joined Lighthouse Marketing, a boutique traditional marketing agency, to build an interactive services practice from scratch — assembling a hybrid team and delivering digital capabilities the agency previously couldn’t offer.
The Programmatic Years — 2012–2018 #
Turner Broadcasting · Technical Product Manager, Digital Advertising
Six years at Turner was the deepest technical chapter of my product career. My job was to build and optimize the advertising infrastructure across Turner’s sports and entertainment brands — dozens of websites, mobile applications, and OTT platforms — supporting $400M+ in annual revenue. Tools & Technologies →
What that meant in practice: replacing a legacy ad server with DFP across every property, building an internal JavaScript library that dynamically constructed ad tags, building a private programmatic marketplace using Rubicon, implementing Krux (now Salesforce DMP), and forking Prebid.js to build our own header bidding tool. Working with dozens of internal and vendor development teams and platform engineers to implement all these new technologies without disrupting feature development while creating new revenue.
The Startup Years — 2019–2022 #
Steadyapp · HudsonMX
At Steadyapp, a FinTech startup, I led product for the growth team — collaborating with internal development, vendors and partners to create new capabilities and features — partner marketing programs, referrals, fraud prevention, and a multi-channel messaging strategy across email, push, and SMS. We doubled the installed base to one million users. The company raised $35M across its Series B and C. Tools & Technologies →
At HudsonMX I expanded the BuyerAssist campaign planning platform to support streaming audio, programmatic, search, and social alongside existing OOH, print, and direct digital workflows. I also removed all engineering dependencies from the demo environment allowing one-click resets of sample and client imported data — cutting prospect sales cycles and shortening onboarding and training significantly.
The AI Inflection — 2022–2025 #
Digitas North America · Associate Director, Product Management
At Digitas I led product for MDCD — managing the full roadmap for a campaign planning and media performance platform built for Samsung USA and used by Data Science and Analytics teams across all Samsung brands — with hundreds of millions in media spend across all video, display, search, and social platforms.
The most technically interesting work was building an agentic LLM-powered intake workflow that automated project charter and requirements generation. That led me into the AI governance questions I’d been circling for years: serving on a working group defining client data governance standards, developing training on AI ethics, algorithmic bias, and intellectual property risk. More on responsible AI →
Patents #
Six US patents across content distribution, network communications, and personalization infrastructure — filed during the BellSouth years when we were building architecture that didn’t have a name yet.
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