Tools & Technologies

The tools and platforms I know well enough to have opinions about. Built up over thirty years of shipping product across media, advertising, fintech, and agency work. Linked from relevant chapters on my work page.

AdTech & Programmatic #

This is where most of my deepest technical product work has lived. I’ve built and managed advertising infrastructure at scale — across display, video, programmatic, and OTT — and I understand how the stack fits together from ad server to DSP to measurement layer.

Ad Serving Google Ad Manager (DFP) · Freewheel · Adobe Primetime · DoubleClick Campaign Manager (DCM)

Programmatic DV360 · Prebid.js · Rubicon · AppNexus / Xandr · Amazon A9 · Criteo · Sizmek · Innovid

We forked Prebid.js to build a custom header bidding solution at Turner. I understand the programmatic waterfall, private marketplace construction, and the ongoing tension between yield optimization and brand safety.

Audience & Targeting Krux · DMP architecture generally

Measurement & Brand Safety Moat · DoubleVerify

Rich Media & Interactive true[x] · Custom interactive ad formats

MarTech & eCRM #

Email & Messaging Braze · SendGrid · Mailgun · Twilio · Responsys · Mailchimp

I understand deliverability as a product problem, not just an infrastructure one.

Attribution & Growth Branch · Impact Radius · Friendbuy · Segment.io

Data Infrastructure Snowflake · Segment.io · Funnel.io

Analytics & Measurement #

Up and to the right is often a game of self-fulfilling prophecies and perverse incentives - I have strong opinions about when to test and when testing is a way of avoiding a decision or ensuring an outcome.

Product Analytics Amplitude · Fullstory · Adobe

Amplitude is the tool I know best as a user — funnel analysis, cohort tracking, behavioral segmentation. I added Adobe Analytics as the first analytics platform in our MDCD Data Science platform at Digitas.

Web & Media Analytics Adobe Analytics (Omniture) · Tableau

A/B Testing & Feature Flags Optimizely · LaunchDarkly

App Store Optimization StoreMaven

Product & UX Tools #

Design & Prototyping Figma · Axure · InVision · Balsamiq

Strong advocate for paper prototypes and Wizard of Oz techniques to validate assumptions before a single line of code is written.

Planning & Backlog Jira · Confluence · Trello · Basecamp · Pivotal

Infrastructure & DevOps #

I’m not a DevOps engineer, but I can hold a real conversation about infrastructure — which matters when you’re the PM responsible for platforms running on it.

Cloud & Containerization Google Cloud Platform · Amazon Web Services · Kubernetes · Docker

CI/CD & Source Control GitLab · Git

AI & Responsible Technology #

At Digitas I built an agentic LLM-powered intake workflow that automated project charter and requirements generation — and served on a working group defining client data governance standards and developing training on AI ethics, algorithmic bias, and intellectual property risk.

I’m a supporting member of the Algorithmic Justice League and think seriously about what responsible AI product development looks like in practice — not as a compliance exercise but as a genuine product design problem.

Lately, I’ve been diving more deeply into vibe coding with Claude - it’s a lot of fun, but it’s like working with a really smart, way too confident very junior dev. The sort of person who just bangs out code as quickly as possible without asking clarifying questions or knowing the problem domain.

Something I know that isn’t listed here? Get in touch →