The tools and platforms I know well enough to have opinions about. Built up over thirty years of shipping product across media, advertising, fintech, and agency work. Linked from relevant chapters on my work page.
AdTech & Programmatic
This is where most of my deepest technical product work has lived. I’ve built and managed advertising infrastructure at scale — across display, video, programmatic, and OTT — and I understand how the stack fits together from ad server to DSP to measurement layer.
Ad Serving Google Ad Manager (DFP) · Freewheel · Adobe Primetime · DoubleClick Campaign Manager (DCM)
Programmatic DV360 · Prebid.js · Rubicon · AppNexus / Xander · Amazon A9 · Criteo · Sizmek · Innovid
I forked Prebid.js to build a custom header bidding solution at Turner. I understand the programmatic waterfall, private marketplace construction, and the ongoing tension between yield optimization and brand safety.
Audience & Targeting Krux · DMP architecture generally
Measurement & Brand Safety Moat · DoubleVerify
Rich Media & Interactive truex · Custom interactive ad formats
MarTech & eCRM
Email & Messaging Braze · SendGrid · Mailgun · Twilio · Responsys · Mailchimp
I understand deliverability as a product problem, not just an infrastructure one.
Attribution & Growth Branch · Impact Radius · Friendbuy · Segment.io
Data Infrastructure Snowflake · Segment.io · Funnel.io
Analytics & Measurement
Product Analytics Amplitude · Fullstory
Amplitude is the tool I know best — funnel analysis, cohort tracking, behavioral segmentation.
Web & Media Analytics Adobe Analytics (Omniture) · Tableau
A/B Testing & Feature Flags Optimizely · LaunchDarkly
I have strong opinions about when to test and when testing is a way of avoiding a decision.
App Store Optimization StoreMaven
Product & UX Tools
Design & Prototyping Figma · Axure · InVision · Balsamiq
Strong advocate for paper prototypes and Wizard of Oz techniques to validate assumptions before a single line of code is written.
Planning & Backlog Jira · Confluence
Infrastructure & DevOps
I’m not a DevOps engineer, but I can hold a real conversation about infrastructure — which matters when you’re the PM responsible for platforms running on it.
Cloud & Containerization Google Cloud Platform · Kubernetes · Docker
CI/CD & Source Control GitLab · Git
AI & Responsible Technology
At Digitas I built an agentic LLM-powered intake workflow that automated project charter and requirements generation — and served on a working group defining client data governance standards and developing training on AI ethics, algorithmic bias, and intellectual property risk.
I’m a supporting member of the Algorithmic Justice League and think seriously about what responsible AI product development looks like in practice — not as a compliance exercise but as a genuine product design problem.
Something I know that isn’t listed here? Get in touch →