I’ve played with a batch of location based social apps on my G1 (gowalla, foursquare, where, latitude among others).  I like the idea of knowing if friends/colleagues are in the neighborhood or seeing reviews of restaurants, galleries, parks, etc. from people I know, but the numbers of other users is dismally small.

Support isn’t in the android Facebook app and I don’t expect it for a few months as it’s kind of the red-headed stepchild platform from Facebook’s point of view.  It also hasn’t yet appeared on touch.facebook.com for me.  Assumably, they are rolling it out across servers a bit slowly to make sure that it scales.  There are some privacy oddities (friends can check me into locations without me knowing?) but they’ll work those out.

The thing that particularly strikes me about location based social though, is that it doesn’t require a smart phone.  A bar or park can put a check-in shortcode on their menu/coasters.  Sending an SMS can check me in, allow the place to give send me a 5% discount SMS for checking in as a first time customer, send back an SMS with the names of friends who are nearby, etc.  Dodgeball did all that stuff 5-6 years ago.  Google shut it down after buying it, but it seems a safe bet that those services will be under the hood of Google’s location-based product offering that is coming down the pipe.

 

Money quote:cell phone user on a cargo bike

The Numbers Are Really Big. Insane, I mean. The billion-plus phones sold per year. The number of active subscriptions, which is greater than half of the human population. The number of new Android devices that check in with Google every day. The line-ups outside Apple stores for every new iOS device. The hundreds of thousands of apps. The ridiculous number of new ones that flow into Android Market every day. Everywhere I look, I see something astounding.

This is the big league; bigger today than the computer industry ever was, and growing fast. This is as fierce a concentration of R&D heat and manufacturing virtuosity and distribution wizardry and marketing mojo as humanity has ever seen.

http://www.tbray.org/ongoing/When/201x/2010/07/30/Mobile-Market-Share

But the important thing isn’t Android vs. iPhone.  Smartphones, while wildly profitable, are only a fraction of the market.

The smartphone is not the start of the mobile phone industry. The mobile phone business is the most dynamic, most competitive race for the soul of the future of the most widely spread consumer technology ever. Televisions sell 300 million units per year. DVD players sell about 250 million units per year. Personal computers including laptops, netbooks, tablets like the iPad and desktops – sell about 300 million per year. Videogame consoles sell far less than 100 million per year. Mobile phones sell more than all of those – combined! Mobile phones sell 1.3 Billion units this year. To put it another way, more new mobile phones sell this year, than the total worldwide installed base of all personal computers in use worldwide.

There are 5 Billion mobile phone subscriptions in use on a planet of 6.8 Billion people.

http://communities-dominate.blogs.com/brands/2010/07/understanding-smartphone-market-share-battle-not-for-phones-is-for-platform.html

Carrier relations are where the platform wars have been won and lost in the past.  Likely where they will be won and lost in the future, though I wonder what would happen if Google decided to build a low-end Android “world phone” that uses google voice and SMS/MMS for always-on connectivity, depending on store and forward data connectivity whenever it finds open wifi for all the social applications.  A “smart” dumbphone that doesn’t need expensive smartphone data plans.

© 2011 Jonathan Peterson Suffusion theme by Sayontan Sinha